Who is Market Maestro? LinkedIn marketing for contractors going commercial

What kind of agency this is

Most of the firms on our UK trades marketing agency rankings are built around domestic work: getting homeowners to ring. Market Maestro sits in a different lane. Its stated market is contractors and construction specialists who want to move from domestic jobs into commercial, tendered work.

The channel is LinkedIn. The logic is that the people who award commercial contracts, such as facilities managers, main contractors and property firms, are on LinkedIn and not scrolling Facebook for a decorator. So the agency goes to where they are.

Where they are based

DesignRush lists the business in Epsom, Surrey. Its own site describes it as working UK nationwide, which makes sense for a LinkedIn-based service, since none of the work depends on being near the client. No founder is named in the material we have and no founding date is given.

The services

LinkedIn is the core and everything else supports it. The process is packaged as a four-stage 'Hi-Vis Method'. We do not have the detail of each stage, but the general shape of agency LinkedIn work is: tidy your profile, define who you want to reach, send connection requests and messages on your behalf, and hand you the conversations that turn warm.

One point they make clearly is that clients approve all content. Nothing goes out under your name that you have not seen. For a contractor whose reputation rides on how they come across to a main contractor, that is not a small thing.

• LinkedIn outreach and management
• Construction SEO
• Website building
• Lead generation

Proof they put forward

The published case study is a decorating contractor who used the service to tender for and win commercial work. That is a sensible example because decorating is one of the trades where the jump from domestic to commercial is most common and most lucrative. We have not seen the figures behind it, so treat it as an illustration of the approach rather than a promise of results.

What it costs

These are not sole-trader numbers, and they are not meant to be. At £850 a month you are spending over £10,000 a year before any SEO or website work. That only adds up if a single won contract is worth many times that, which is exactly the £50k-plus market they are aiming at.

Put differently: if your average job is £2,000, you need five new jobs a month just to cover the fee. If your average job is £60,000, one win a year pays for the service several times over. Work out which side of that line you are on before you ring. Our piece on how much a tradesman should spend on marketing walks through that sum.

Who it suits, and who it does not

It suits an established contractor with a track record, insurance and accreditations already in place, who can actually deliver a £50k commercial job and wants a steady pipeline of tender opportunities. Decorators, flooring contractors, M&E firms and fit-out specialists are the natural fit.

It does not suit a one-van tradesman doing domestic work. LinkedIn is the wrong channel for homeowners, and the fee is out of proportion to the job values. If that is you, our list of agencies for sole trader tradesmen is where to start, and you will find the monthly numbers a lot kinder.

How to assess them

• Ask to speak to the decorating contractor in the case study, or at least see the figures: how many conversations, how many tenders, how many wins, over how long
• Ask who writes the messages and how much of your voice survives the process
• Ask what a typical first three months looks like, because LinkedIn outreach rarely produces a signed contract in month one
• Check your own capacity: if a £50k job landed next month, could you actually staff it?

Frequently asked questions