Top marketing agencies for resin driveway installers
Resin bound driveways have gone from niche to mainstream in about a decade, and the number of installers has exploded with them. Standing out now means looking like the professional choice, not the cheapest. Here are five agencies that can help a resin installer do that, ranked for a trade where a photo and a fast quote win the job.
How we judged them for resin work
Resin is a visual, mid-to-high ticket, seasonal trade. A homeowner spends £4,000 to £10,000, mostly between March and October, after looking at a lot of pictures. They also worry about installers who'll be gone in a year, because they've read about failed surfaces.
So the four things we scored on: does the agency's work show off finished drives properly, are leads exclusive to you or shared with your competitors, how fast and professional is the quote process, and what does it cost in the months nobody's buying? For the general driveway picture, the block paving agencies list overlaps with this one.
1. Riley Marketing
Best for: Resin installers who need to look established and get quotes out fast
The homeowner's fear with resin is picking a firm that won't be around when the surface fails. Riley Marketing's £149-a-month system (at time of writing) is built to counter that: an SEO-focused website with service pages (resin bound, resin bonded, patios, paths) and a location page for every town you cover, a properly optimised Google Business Profile, and Google review automation that keeps fresh five-star reviews arriving, including from past customers.
Then the quote. The CRM tracks each enquiry and sends a branded quote page on your own domain. For a £6,000 resin drive, a quote that opens as a proper page with your branding and your finished drives on it does more work than any ad. Missed call text back covers you while you're trowelling.
Everything is built before you pay, with unlimited revisions, no setup fee and cancel any time. Founder Tom Riley has ten years in search and lead generation and handles clients directly; landscapers and builders are among the trades served. Google Ads and Meta ads are add-ons for when you want to push volume in season.
The fixed fee is the quiet advantage. A resin installer's winter is long, and £149 a month is a cost you can carry while a management fee plus ad spend is not.
2. Scale Through Us
Best for: Installers wanting a full ads-and-automation package with some exclusivity
Scale Through Us, based at Great Portland Street in London and working UK-wide, offers Facebook, Instagram and Google ads, web design, SMS marketing, reputation management, email, SEO, CRM automation and growth consultancy as a managed growth department. Driveways and paving are named trades and it caps itself at three businesses per niche per location.
Pricing isn't published and proof is three short testimonials, one from a driveway client, rather than detailed case studies.
The offer covers everything a resin firm might want, and the exclusivity cap is sensible in a crowded trade. But with evidence this light, ask for a resin or driveway client reference before you commit.
3. Get Work
Best for: Google Ads leads delivered through a managed platform
Get Work in Lytham St Annes builds a custom landing page and a Google Ads funnel per tradesperson, sends text notifications for new leads and provides a lead management and job booking platform with a spend and job-value dashboard. Driveways are a named trade and it's a Google Partner that works with trade associations.
Leads are exclusive, it says, and its landing pages are claimed to convert far better than typical home improvement sites. Pricing is on a separate page. The published case study is a roofing company's first-month revenue and ROI.
For a resin installer who wants Google search leads without running the account, it's a tidy route. Visual proof for driveways isn't on the site, so ask.
4. Landscape Marketers (Intent Marketing Ltd)
Best for: Resin installers who also do landscaping and want one niche agency
Landscape Marketers in Litlington, Hertfordshire, serves only landscaping companies, garden designers, driveway and paving companies and tree surgeons. It offers website design, online advertising, SEO, AI search optimisation, email, social and downloadable guide and video lead funnels, and publishes case studies for a garden design and driveway firm, a landscaper and a garden designer.
Pricing isn't published. If your business is resin drives plus patios and gardens, an agency that already understands the customer and the seasons is a reasonable fit.
5. Lead Wave
Best for: Fast Facebook leads with one installer per area
Lead Wave, run by Nick from Lowestoft and Norwich since 2022, generates leads from Facebook ads shown only in your area, one business per trade per area, with an automatic text to every enquiry within seconds. Driveway installers are a named trade. It says campaigns are typically live within an hour with first leads inside 24 hours, and also offers Google Ads and websites.
Pricing is quoted via WhatsApp, month-to-month with no lock-in. Published results are mostly roofers plus a tree surgeon and a carpet cleaner.
Resin drives photograph beautifully, which is exactly what Facebook ads need. It sits fifth only because the driveway-specific proof isn't on the site and the price isn't either.
Resin installer comparison
| Agency | Exclusivity | Quote handling | Off-season monthly cost | Driveway proof |
|---|---|---|---|---|
| Riley Marketing | Your own site and profile | CRM with branded quote pages | £149 fixed | Landscapers served, built first |
| Scale Through Us | Three per niche per area | CRM automation | Not published | One driveway testimonial |
| Get Work | Exclusive leads stated | Booking platform, text alerts | Not shown | Driveways named |
| Landscape Marketers | Not stated | Not stated | Not published | Driveway case study |
| Lead Wave | One firm per area | Automatic text reply | Not published, no lock-in | Driveways named |
Choosing as a resin installer
If your enquiries come in but don't convert, you have a trust and quoting problem, and Riley Marketing is built for that at a price that survives winter. If you want volume in season and can afford ad spend, Lead Wave for Facebook or Get Work for Google. If you're half landscaper, Landscape Marketers. Scale Through Us offers the most but proves the least.
Two things to do regardless. Read quoting faster and winning more, because resin customers get three quotes and the first tidy one usually wins. And read photos that sell your work, because in this trade the photo is the pitch.
Frequently asked questions
How do resin installers reassure customers about failed surfaces?
Show longevity: photos of drives you did years ago still looking good, plenty of recent reviews, a real address and clear guarantee terms on a branded quote. Marketing can't fix bad installs, but it can prove good ones.
Is Facebook or Google better for resin leads?
Facebook catches people who weren't looking but saw a drive they liked. Google catches people already comparing installers. Google leads are usually warmer; Facebook ones are often cheaper.
What should a resin installer spend on marketing?
As a worked example, a firm turning over £250,000 that spends 4 percent has about £830 a month. One fixed-fee system plus a seasonal ad budget fits inside that.
Do I need location pages?
Yes. 'Resin driveway [town]' is how most people search, and a page per town you serve is how you show up for it.