Who is Roofing SEO Services? One roofer per town, priced up front

Roofers only, and they mean it

Most trade marketing agencies will take on anyone with a van. Roofing SEO Services take on roofers. Slate, tile, flat roofs, chimneys, fascias and guttering, but nothing outside the roofline. The company behind it, SEO Consultancy Ltd, has been going since 2012 and is based in East Ham, London. The founder is Dr M Mansoor Siddique.

Working in one trade has an obvious benefit. They have seen what a roofing search looks like in dozens of towns and do not need to learn your trade from scratch. It also makes them one of the few genuine single-trade options on our list of top marketing agencies for roofline specialists.

The exclusivity clause

The headline feature is that they take one roofer per town and write that into the agreement. If they are working for you in Chelmsford, they will not take your Chelmsford rival on as well.

This is a real advantage, because an agency doing SEO for two roofers in the same town is working against itself. But think about how 'town' is defined in your contract. A roofer covering a county wants to know whether the exclusivity is for one town or the whole patch, and what happens if a bigger roofer in the next town over wants to pay more.

What the service includes

The lead tracking is the bit to pay attention to. They say they report on booked jobs rather than traffic. That is the right measure. A report full of rankings and visitor numbers tells you very little; a report saying you had 14 tracked calls and booked six of them tells you whether the money is working. Insist on seeing a sample report before you sign.

They also state it is a UK team with no subcontracting, that the contract rolls monthly on 30 days' notice, and that you keep all the assets if you leave. Those are the terms you want. Our piece on spotting a cowboy marketing agency explains why the asset ownership point matters so much.

• Google Business Profile and map pack work
• Local SEO with postcode and town pages on your site
• Citation building
• UK link building
• Technical SEO
• Review management
• Call and form lead tracking
• Roofing website design, sold separately

What it costs

Published monthly packages run from £499 up to £2,599, with the level depending on how competitive your local area is. There is no setup fee.

That bottom figure is a serious monthly outgoing for a one-van roofer, and the top figure is clearly aimed at established firms in cities. Roofing jobs are high value, so the maths can work: a single re-roof at a few thousand pounds in margin covers several months at the entry tier. But it only works if the leads come, so give it a fair run and track every call.

Evidence and how to check it

They publish anonymised roofing case studies covering map pack results and keyword rankings. Anonymised means you cannot ring the roofer and ask, which is a weaker form of proof than named clients. Ask whether they can put you in touch with a current client in a town similar to yours.

You can also do your own check. Search 'roofer' plus a few towns where they say they have clients and see who is in the map pack. If their clients are there, good. If you cannot work out who their clients are, that is a question to put to them directly.

The right roofer for this

An established roofer who already has a decent website and a steady base of reviews, is in a competitive town, and wants a specialist to take the whole search side off his hands. The exclusivity makes it more valuable the more competitive your area is.

A new roofer with no site and a handful of reviews should probably not start here. The entry fee is high and the groundwork is missing. Build the foundations first using our guide to getting your first 20 Google reviews, then look at this kind of retainer once there is something to promote.

Frequently asked questions